The Client -
Photo + Media for Real Estate Conference
Scope of Work -
Creative Consultancy, Brand Development, Visual Identity Development, Strategic Marketing Planning, Graphic Design, Video Production, Social Media Consultancy, Ad and Campaign Deployment, Social Media Management, Logo Design
The Challenge + Solution -
PMRE partnered with Narwhal Creative to establish itself as the world’s premiere conference for Real Estate Media Creators. Every year, PMRE holds an incredible event in Las Vegas, attracting attendees from around the world. Narwhal Creative's task was to elevate a somewhat established brand to match the world-class nature of the event. PMRE came to Narwhal Creative with a solid brand message idea and a deep understanding of their target audience. However, the main challenge was reaching that audience effectively and conveying why PMRE was a worthy investment for Real Estate Media Creators.
The secondary challenge was the tight timeline. We had to develop new branding and visual identity, produce marketing materials and videos for web, social, and live at the conference, all within six months. This was to ensure that the launch coincided with the announcement of a new venue for the conference.
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