Let’s talk real numbers, not just vibes.
Short Answer: It Depends
But you’re not here for that. You want a ballpark, so here it is:
- Basic Brand Refresh (logo update, color tweaks, light messaging):
- $3K to $6K
- Full Rebrand for SMBs (strategy, messaging, identity, rollout assets):
- $8K to $25K
- Enterprise-Level or Multi-Location Rollouts:
- $35K to $150K+
What Affects the Cost?
1. Scope of Work
Are we tweaking your visuals, or rethinking the entire way your business shows up?
2. Strategy vs Execution
Strategy is the heavy lifting. If you already have one and just need design help, it’s cheaper. If you’re flying blind, we need to go deeper.
3. Deliverables
More stuff = more hours. Need signage, motion graphics, custom packaging, or templates for 30 different departments? That adds up.
4. Speed
Need it yesterday? You’ll pay more. Tight timelines require more hands on deck.
What You’re Paying For
A rebrand isn’t just a new logo. It’s alignment. Internally and externally. It’s clarity in your voice. Confidence in your visuals. And a platform for future growth.
You’re paying for:
- Experienced creative direction
- Strategic guidance
- Design that actually communicates
- Consistency across all touchpoints
- Rollout support so it sticks
Final Word: It’s an Investment
A good rebrand pays for itself. In better leads. In stronger team culture. In fewer lost opportunities because your brand finally says what you meant it to.
