3.8M Impressions And 100 plus Daily Website Visitors
Tamar knew their products were solid, but exterior building materials are not something most people get excited about online. They needed recognition, a new website, and real traffic from the people who actually spec and install their products.
Over the last 12 months, Narwhal Creative helped Tamar generate 3.8 million social impressions, 47,826 website views, more than 100 visitors per day on average, and 9,246 ad clicks from real decision makers.
The Client: Tamar Building Products
Tamar provides exterior building products for builders, contractors, architects, and specifiers in a competitive construction market.
They operate in a technical niche where specs and performance matter more than trends. Their buyers are busy, risk aware, and often loyal to existing suppliers. To grow, Tamar needed to become the name people thought of first when a project required exterior solutions.
The Brief:
Tamar had three main goals:
- Build recognition in a crowded niche where most brands look and sound the same.
- Launch a new website that could properly showcase their exterior product line and support sales conversations.
- Drive a steady stream of qualified traffic from real decision makers, not just random clicks.
What Narwhal Creative did:
New digital foundation
We designed and launched a new Tamar website that puts clarity first. The site organizes exterior products in a way that matches how builders and architects think, and it gives sales reps a clean, professional destination to send prospects during conversations.
Creative that stands out in the feed
Exterior building products are rarely flashy by default, so our creative team focused on making Tamar impossible to scroll past. Strong visuals, simple spec callouts, and direct messaging helped position Tamar as the smarter, more professional choice in a sea of similar offerings.
Targeted campaigns and ongoing optimization
We ran paid campaigns targeted at the people who actually choose materials for projects. Builders, contractors, architects, and specifiers saw Tamar regularly in their feeds. Campaigns were refined with live performance data, so every month became more efficient and more focused on real buyers.
The Numbers
Over the last 12 months, Tamar’s digital performance looked like this:
- 3.8 million social impressions
- 47,826 website views
- More than 100 website visitors per day on average
- 9,246 ad clicks from real decision makers
For a technical product in a “boring” niche, that is consistent, high quality attention where it matters most.
The Work
Explore some of the assets that helped Tamar stand out in a crowded category.
