5.2M Impressions And One Sold Out Show
PMRE serves a niche inside a niche. It is the go to conference for real estate photographers and media creators who want to sharpen both craft and business.
Narwhal Creative helped PMRE grow their audience, scale their paid performance, and turn that attention into registrations, email subscribers, and a sold out show. Over the last year, the campaigns delivered 5.2 million impressions, a 6.57 return on ad spend, more than 200 new attendees, and over 1,000 new newsletter signups
The Client: PMRE Conference
PMRE is an annual conference in Las Vegas built for real estate photographers and property media professionals. It brings together a global community that is small, highly specialized, and very active online.
The event is known for high quality speakers, hands on education, and a strong community feel. The challenge was turning that reputation into predictable digital growth and reliable ticket sales year after year.
The Brief:
PMRE came to Narwhal Creative with four main goals:
- Grow beyond returning attendees and reach new people in new markets.
- Increase registrations and sell out the event.
- Build a stronger email list of the right people for future events, workshops, and offers.
- Keep PMRE visible in the feed year round, not just at ticket launch.
What Narwhal Creative did:
Year round content engine
We developed a year round content plan that mixed education, speaker highlights, community stories, and promotional pieces. This kept PMRE in front of the audience consistently, so ticket campaigns were an extension of an ongoing conversation, not a once a year interruption.
High performing ads and funnels
We built and optimized paid campaigns geared toward low cost clicks that still converted to registrations. Clear landing pages, strong offers, and simple funnels helped move people from curiosity to ticket purchase and onto the email list.
Focus on real outcomes
From day one, we treated impressions and engagement as indicators, not the finish line. The work was measured against registrations, cost per click, return on ad spend, follower growth, and email list growth. That focus gave PMRE the confidence to lean into what worked and ignore what did not.
The Numbers
Over the last 12 months, PMRE and Narwhal Creative achieved:
- 5.2 million total impressions
- Cost per click at $0.32, about 75 percent lower than the industry average
- 30 percent follower growth across platforms
- 200 plus new attendees
- 1,000 plus new newsletter signups
One sold out conference in a very small industry
The Work
Take a closer look at some of the assets that helped PMRE sell out in a niche market.
