58 Custom Home Buyer Leads In 3 Months
A new website and ad campaign that immediately fueled demand.
J Rauti Custom Homes came to Narwhal Creative with a simple goal. They wanted a digital presence that matched the quality of their homes and a launch campaign that would sell their new Autograph Homes Collection, not just show it off.
In the first three months after launch, the new website and campaign generated 58 qualified buyer leads, more than 1.1 million impressions, 10,015 clicks, and a sold out model inventory.
58 leads, 1.1M impressions, 10,015 clicks
The Client: J Rauti Custom Homes
J Rauti Custom Homes designs and builds luxury custom homes in Windsor Essex County. They have been a fixture of the housing landscape in our region for more than 30 years and are a three generation family business with deep roots in the community.
Their homes are known for thoughtful design, high end finishes, and a level of craftsmanship that sells itself in person. The challenge was building a digital experience and campaign that did that same job online.
The Brief:
J Rauti Custom Homes had three main problems to solve:
They needed a website that actually worked, both technically and as part of their sales process.
They needed to spread the word about their custom homes effectively on social media.
They needed to modernize their brand image across all channels so it reflected the quality of their homes.
What Narwhal Creative did:
Digital foundation
We designed and launched a new website that acts as both a portfolio and a virtual sales office. Every page is structured to showcase the homes while guiding visitors toward learning more, booking tours, and starting conversations with the sales team.
Content and brand modernization
Our team planned and produced high quality photos, video, and graphic design assets that modernized the J Rauti brand without losing its legacy and family story. The new creative set the visual standard for all future marketing.
Social and ad deployment
We took control of social media management and ad deployment, building campaigns that focused on information, education, and lead capture. Each piece of content pointed prospects toward next steps instead of stopping at “nice house.”
The Numbers
In the first three months after launch, the new website and campaign delivered:
- 1,100,000+ Impressions
- 10,000+ Clicks
- 58 Qualified Home Buyer Leads
- Sold Out Autograph Home Inventory
For a luxury builder, that is not just reach. That is real demand.
The Work
Explore a section of the assets that powered this launch.
