500,000 Impressions And A 6.21% Click Through Rate
The Windsor Essex HVAC space is crowded. Affordable Heating and Cooling needed to show up bigger and more memorably than competitors who had deeper pockets and stronger name recognition.
Narwhal Creative built a lead up to winter campaign that combined bold creative, AI powered production, and smart targeting. The result was roughly half a million impressions, a 6.21 percent click through rate, and a campaign that clearly stood out on an owner operator budget.
The Client: Affordable Heating & Cooling
Affordable Heating and Cooling is an owner operated HVAC company serving homeowners across Windsor Essex County.
They pride themselves on honest pricing, quality service, and being the crew people trust when comfort is on the line. The challenge was making sure their brand showed up first when something broke or needed an upgrade, even though larger competitors outspent them.
The Brief:
Affordable came to Narwhal with a clear challenge for their winter campaign:
- Generate meaningful quote opportunities and website visits before the cold weather hit.
- Stand out creatively from bigger HVAC brands that could afford to blanket the market.
- Make every dollar count on a modest, owner operator style budget.
What Narwhal Creative did:
Big creative on a smart budget
We developed a bold lead-up-to-winter campaign built around fun, memorable ideas that felt more like Super Bowl spots than typical HVAC ads. The creative leaned into personality so that Affordable would be the brand people remembered when they needed service.
AI powered production
To stretch the budget, we brought AI generation into the production process. This allowed us to create eye catching visuals and videos that felt big and polished, without the usual big production spend.
Laser focused targeting
We deployed the campaign across high intent audiences in Affordable’s service area. Targeting prioritized homeowners and people likely to need HVAC work in the near term, rather than broad brand awareness alone.
The Numbers
In a single winter campaign, Affordable Heating and Cooling saw:
- 500,000+ impressions
- 6.21 percent click through rate on key ads
- Strong performance on a modest, owner operator budget
